How Brands Can Tap the $1T Social Commerce Opportunity

Social commerce is an emerging priority for brands seeking to engage audiences, drive loyalty, and boost sales with a direct path-to-purchase within social platforms.

To understand how brands are approaching social commerce in 2022, Digiday and Flowspace surveyed more than 100 brand executives to uncover:

• Why brands are prioritizing social commerce in 2022
  
• How brands are innovating in the social commerce space
• The importance of technology to deliver on fulfillment
• Preferred social commerce tactics and strategies for improvement

As brands expand their omnichannel offerings to include social commerce, it is essential that they offer the same fast, convenient product delivery shoppers expect from any other ecommerce channel in order to maintain consumer trust. If the fulfillment experience falls short, hard-earned customers are lost.